Global Marketing And Expansion Into The US

Global Marketing And Expansion Into The USIntroductionRoustam Tariko, founder of the Roust Holdings planned to prove a disgrace that pull up stakes set up clean cadences of world class lumber for new breed of global Russian smears. Traiko focused on setting up the standards by a merc helping handise which is typical because of its Russian Heritage so that Russians sack take pride in it, and to fulfill this requirement vodka was the obvious option as it is developed in Russia and severely associated with the country. Tariko launched the vodka and by 2002, Russian sample was outselling all separatewise instigators achieving the top position in the vodka market. This success of the Russian soil was proportiond because of its consistent crop superior, package, and merchandising and of chassis because of its strong depiction of Russian heritage. Encouraged by its success, Tarikos focus launched the Russian mensuration in the European countries aiming to make it the best vodka globally. Russian Standard vodka was devising barter in around 10 European countries, the fraternity wishes to enlarge the product line by kick upstairs crossing the boundaries by entering into the US Market. Vodka is genuinely famous in the US it has a huge market, largest around the globe and thither argon many best selling companies which offer premium fictional character vodka. Launching Russian Standard vodka in US would mean high contest with the already subsisting brands that argon quite popular among customers. The Russian Standards overly expanded the list as Tariko decided to launch a new type of bank which result serve foreign trade companies, small communication channel and individual customers. The challenge faced by the Russian faults team was to make the devil diverse feares compatible with each other while maintaining the standards of the Russian Brand. The tell presents a brief overview of the brand equity concept of the Russian Standard s and the reasons behind its success story, discusses the horizontal brand diffusion in terms, and also debates over the hypothesis of launching Russian Standard in US and whether it needs to change its strategies to attract the customers.Brand equity is considered to be a crucial source for profitability. A loyal with strong brand equity can take in a significant edge in the market as compared to its competitor. It can be equal to(p) to charge higher(prenominal) prices with its brand image backing it up. The firm can also enjoy a bigger market share, a possibility of further product extensions and even draw more investment into the alive business. This is the reason why in the present world, branding or brand image has rick a in truth important strategic issue for businesses. Businesses such as Pepsi, Coca Cola, Ralph Lauren, Nestle etc. fall in precise strong brand equities, because of which they are commensurate to enjoy huge market shares as hygienic as the ability to price their products higher than what they would have if they did not have their single brand lifts.Brand equity is the value of a company which is only because of its name. As observed by Dr. Ramachandran (2010) brand equity is the outcome which is attributed to the products brand name as compared to the uniform product without a brand name.Due to the benefits strong brand equity can provide, every corporate entity works their ut close to excel others in the sell sector. However the question arises that what makes a brands equity stronger than it is? According to Kellers (2003) brand equity pyramid, there are mainly four steps and six building blocks which establish a consumer based brand equity for a firm, namely Salience (identity), Performance and Imagery ( convey), Judgments and Feelings (Response) and finally Resonance (relationship) (Appendix 1). These are the steps at which the consumer asks respective questions related to the firm, and each step leads onto the next unt il the consumer places complete confidence in the firm, and thus the firm is fit to don strong brand equity.This model by Keller (2003) can be used to explain how the Russian Standard brand was able to establish strong brand equity and how this brand equity helped the company to off commendable success in Russia.Brand SalienceThe very first step in the pyramid is that of Salience, or identity. This is the step where the consumers ask the firm or product, who are you. This means that when a firm is introduced in the market, the firm establishes distinct identity. It establishes its association to a particular product class, i.e. consumers consider the firm/product according to this distinct identity. Brand salience can be defined as to how often and easily the brand is evoked under various situations and helping? (Keller, 2001)The beginning of the Russian Standard brand was with a mindset that its products were to be established in such a way which would be able to gain long fin ishinging consumer association. The objective was to establish an exclusive product, which focused on Russian traditions. The brand identity established by Tariko was such that the Russian Standard brand was identified as the standard for Russians. The aim was to reach for the emotional facial expression of consumers while they can relate themselves to the brand and claim pride in owning it. As the slick study points out that the Russian Standard Vodka is identified as a traditional Russian souvenir, bid matryoshka wooden dolls, Red ground forces captain watches, and lacquer boxes from Palekh (Grigorian, 2000). The intricate details taken into account in establishing the brand salience for the Russian Standard Vodka can be largely attributed to the brand equity that it enjoys today.Keeping the brand equity in devote to build and protect the equity a brand positioned as a premium brand has to keep up with the expectancy by the consumers. For a premium brand the customer expectan cy is not only from the quality of the product but it starts from the manufacturing to the determine to packaging to delivering as well as to promotion (NetMBA). In all these levels a premium level of quality is expected. Russian standard has been careful in keeping quality at the utmost level while carrying out the four Ps. The product was produced with quality ingredients. The packaging was outlining quality in every aspect including meticulous details like design, labels, bottle caps and cases. The pricing was done to put the product in the premium to super premium category and the distribution was conservatively laid out to acquire shelf spaces in fancy restaurants and night clubs and even in the highly perceived supermarkets.Brand MeaningMoving onto the next step of the Kellers pyramid, Performance and Imagery are what gives a brand its meaning in the minds of the consumers. The performance block complicates all the principal characteristics of the brand, i.e. how well is t he brand able to conform to the consumers psychological and functional requirements. This portion of the pyramid basically includes the basic features of the product, pricing, design, durability etc. Whereas, the brand mental imagery portion of the pyramid includes all the characteristics that are connected to the product, i.e. the products user profile, the values and history that the product reflect along with the distributional structure of the product(Keller, 2003).The Russian Standard brand was known for its quality, packaging and strong distribution channels. It was designed to be the first domestic brand to create a rich mosaic of imagery. It focused not only on quality but also on the price, packaging, merchandizing and communication. The Russian brand emphasized on depicting the Russian heritage to connect to the Russian customer and also bring home the bacon and ensure product quality that will attract the customers and make them loyal to the brand. The Russian study sc ientific institute which specialized on food research, in 1990s, along with Mendleev formulated a formula for vodka, this was patented to be exclusively Russian, it was considered a symbol of quality. The quality based on Mendeleevs recommendations of the vodka was of utmost importance to Tariko, which was therefore communicated to the people through extensive advertisement promotion, the designed bottle of vodka instituteed Mendeleves signature so that the customer will felt secure about the quality of the product. By establishing this strong connection of vodka with the Russian heritage, Traiko developed a certain sense of meaning and understanding among his customers that they were attracted emotionally and physiologically towards the Russian Brand vodka, and this sense of owning and connecting to the product not only attracted as many locals but also ensured their loyalty towards the product. Other than this, the Russian Brand also priced the product in a very appropriate way the price was in support of its image as an exclusive brand. The vodka was priced more than other local brands, while still it was less dearly-won than the merchandise brands. This helped the Russian Standard Vodka to be recognized as an elite brand, in league with the import brands whilst at the same(p) time it helped in gaining cyberspace for the firm as well (Appendix 3) (Anselmsson, 2007). It mainly targeted the connoisseurs and strivers who preferred high quality products and prestigious brands.Moreover, the packaging of the Russian Standard Vodka was unique and fashionable. The exclusivity of the product and its other brand values was reflected by its packing. Attention was paid to every little detail of packaging of the vodka bottle from bottle case to its cap and more importantly the name of the bottle all were designed to emphasize on Tarikos objective of depiction of the Russian heritage and also ensure class and quality to the customers requirement and satisfaction. The packaging was designed by one of the top most design house, so that it would reflect the brands quality. The act of foc development on the packaging of a product was in itself something new for a business in Russia. Quality used to be the sole source of focus for a product, leaving the focus from pricing, packaging or the distribution channel, whereas, in modern trade techniques, product, price, place, packaging and promotion make up the merchandise salmagundi for any product. Therefore, packaging was another one of the major reasons for the Russian Standard vodka to acquire its brand meaning in the eyes of the consumers.Furthermore, the nostalgic touch to the packaging which reflected the value of the brand increased the brand meaning. The work of the bottle resembled that of the traditional Russian orthodox churches, and there was a historical signature on the packaging as well.. This helped the consumers in establishing distinct brand imagery for the Russian Standard bran d and relate to it.On the other hand, the strong distribution channel of the Russian Standard Brand also helped to setup its brand imagery. The Tarikos import business before the Russian Standard brand helped the new vodka to acquire advantaged shelf space as opposed to what it would have had in case Tariko had no prior reputation. Therefore, the beginning for the Russian Standard Vodkas placement in the market was privileged with supermarket promotions, access to prominent restaurants, clubs and bars.Brand ResponseThe judgment and feelings of the consumers are the next building block. . This is basically the feelings and perceptions of the consumers about the brand (Keller, 2008). The brand judgment includes the brand quality, credibility, and divers(prenominal)iation. The quality includes the value or satisfaction the brand provides the consumers. The Russian Standard Vodka was trusted by the consumers for its quality. The advertised quality was supported by the actual quality of the product. The appropriate trade mix helped the consumers to relate to the product. The idea of the movement was to show a transformation from the previous Russian standards and the new ones. It was meant to create a modernized image in the minds of the consumers. However, this was not perceived as desired by many consumers. Most of the people thought of it as disrespectful to degrade Russian traditions no matter which era they belonged to and the message could not transfer to most people as well. So the campaign failed to communicate the intended premium image. It was designed for the international market but the response from the Russian market stop it from creation used abroad. It was not portraying the embracing the past and inspiring progress mantra the company was following.The feeling that was called upon by the advertisement within the consumers was such that they preferred using the Russian Standard Vodka as opposed to the imported brands. The brand acquired more appe al through its unique packaging and quality. The on-premise promotion on the other hand worked better for the company. It was promoted as a prestigious brand in restaurants and night clubs. The off-premise promotion was also carefully planned to portray its elegance by acquiring quality displays and shelves in the supermarkets.Brand ResonanceThe consumers in the modern times supplicate much more than just the functional benefits from a product. They demand intangible benefits such as image, status, personality, life sprint, success and other factors that they can strongly relate to (Aziz and Yasin, 2010). The Russian Standard brand was one of the very first brands in Russia which used all these aspects into account when introducing its products in the market. Prior to this, quality and the product was the only attachment for the businesses. They believed in the supply making its own demand style of selling as opposed to the making a product in accordance to the demand of the peopl e. However, the Russian Standard brand changed the traditional style of marketing and therefore was able to hugely benefit from rapid success in Russia. The Russian Standard brand used all the five Ps of the marketing mix to powerfully introduce itself in the market. From there onwards, it maintained its quality and built a solid name for itself by being consistent and forward-looking in promotion. The Russian Standard brand was able to establish a reputation which appealed to the consumers nationalistic sense. The idea was to create a strong consumer-brand relationship. Brand sonority can only be healthy if the consumers feel that they are in synchronization with the brands identity and values. Because of its patriotic look the brand was able to delve into the Russian market well. It was in complete harmony with the traditions of the Russian people.Therefore, from the abstract above, it can be verbalize that the rapid success of the Russian Standard brand was not only because o f the strong product quality they offered but also due to its right choice of marketing mix and most importantly its uphold with the Russian Identity. As the Roust Organization has already developed strong merchandizing and communication skills and relationships with the both kind of trades that is on-trade and off-trade, it was easy for the Russian Standards to be introduced to the consumers, but it was the Russian Standards strong curse towards the brand equity that they become increasingly popular with the people and establish a certain kind of bond with them. It can be rightfully tell that the success story of Russian Brand vodka emphasizes on all the aspects of the brand equity i.e. to establish brand salience and keep themselves intact with brand meaning to streng then the bond with the customers keep counter check on the brand response and improve incase of any negativity and maintain the high standards, and last but not the least to provide brand resonance to the customers so they can feel pride in using the Russian Brand vodka. and then it enjoyed rapid success and managed to maintain its position at the top, with these brand equity concepts followed it is today thought as to be one of the traditional Russian Souvenirs.variegationHorizontal brand extension is one of the diversification strategies for the businesses. As can be seen in the Ansoffs matrix in appendix 2, when a firm increases its business into new products and markets, it is said to be diversifying its business. The benefits from diversification include, profitability, growth, reaping economies of scale if the diversification is within the same product range, avoiding dependence on a single product etc. Capitalizing on the equity of existing brands can produce many benefits for the company (Strach and Everret, 2006) even enhance the perception for the core brand (Aaker, 1991).There are both types of diversification strategies concentric diversification or conglomerate diversification . Concentric diversification is the one where the product class remains the same. This strategy is to impart related products or markets from that of the trustworthy line of business. On the other hand, conglomerate diversification is where the firm diversifies into areas that are uncorrelated to the current product range.SynergySynergy is the ability of ii or more instruments to work together to create something more than what they would have created separately. In a firms case, a synergy would be the extra benefit acquired by two different organizations working together, as opposed to what they would have acquired if they worked separately (Ellwood, 2002). In the Russian Standard brands case, the banking industry and the vodka industry are two unrelated industries. However, the Russian Standard brands aim to establish both these businesses under a single brand name could have been to benefit from synergies. This is possible if the bank and the vodka business together can give a stronger brand equity or profitability as opposed to their working as separate businesses under two different brand names (Aaker, 1991).Conglomerate Diversification Benefits and ProblemsThe possible motivations for conglomerate diversification include profitability, reducing firm particularized risk, and limited growth in the current business along with other benefits of diversification in general. As observed by Martin and Sayrak (2001), the diversified organization may benefit from a larger tax liability than the initial business. Moreover, there may be other benefits from diversification such as risk from suppliers can be reduced, overhead cost can be distributed amongst a larger business (economies of scales), and the debt capacity may increase as well (Lewellen, 1971 as cited in Martin and Sayrak, 2001). Furthermore, the additional business can become a source of internal financing for the combined brand, which can considerably reduce the firms financing costs. This can be d one by the management of the combined organization, by redistributing resources within the organization, where a larger amount of funds can be placed in the areas where there is potential of a higher gain than some other department (Stein, 1997 as cited in Martin and Sayrak, 2001).On the other hand, conglomerate diversification may create a number of problems for the existing firm. There are chances of administrative problems arising with an increase in the scale of operations (VanAuken, 2011). There can be managerial issues, i.e. an intensification of the principle-agent problem in an organization. Along with this, there can be an inadequate level of experience for the existing firm in the new industry. There may be requirements of the new industry that the current management is completely unaware of. New marketing mix, technical equipment, personnel and a lot more will be required for the new business which the current management may not be able to obtain.Support for and against C onglomerate DiversificationIn conglomerate diversification there are cases where the diversification has been extremely successful as well as cases where diversification was a source of loss in shareholders value in the initial business (Martin and Sayrak, 2001). Maksimovic and Philips (2002) in their research found out that conglomerate diversification reduces shareholder value, whereas in Martin and Sayraks (2001) work they have given a wide range of supporting as well as opposing arguments, without a significant conclusion as to whether conglomerate diversification is beneficial for the initial firm or it actually dilutes its initial shareholder value. However, it has to be noted that most of this literature is on merging or acquiring conglomerate businesses and not establishing a new business like the Russian Standard brand did.In case of the Russian Standard brand, (Grigorian, 2000) the bank was met with immediate success. Therefore, the success of the bank could be attributed to the existing brand name of the Russian Standard Vodka, but even if it was not because of that then there was definitely no dilution of the brand because of the conglomerate diversification.However, it may be voiceless to posting in the Russian Standard brands case whether the success of the bank was because of the credibility of the brand or the right marketing mix for the bank itself. It can be the case that the bank may still have had the same success without the Russian Standard brands name associated to it, because the strategies to establish the bank were appropriate and the marketing mix was correct for the respective environment. This may be very much possible considering the fact that most of the people did not associate the Vodka and the Bank even with the same brand name few customers made a clear link between the two businesses (Grigorian, 2000).Another aspect in this situation could also be the fact that the owner of the company, Roustam Tariko, had established much credibility for himself as well by being successful very early. His sense of strategic business thought border made him successful in creating a brand image of Russian Standard. The aim to meet international quality standards and improve the image of his country reflected well in his branding strategies. The Russian standard vodka and bank, though both were quite different in terms of relativity but as both were being run by Roust their relativity was somehow subsided by the credibility of the parent company (Ellwood, 2002). Both the brands were leveraging on the Russian Standards image. So the brand could very well diversify instead of considering to be diluted.Therefore, it can be said that even when the banking and vodka businesses are not compatible and few modern businesses actually go for conglomerate diversification, the Russian Standard brand was able to handle the two businesses well. As reputation (Ali, 2008) is one of the main factors that can affect the results of bra nd extension, the Russian Standard brand had a strong brand equity because of its vodka business which could very well afford to withstand any brand extension.Market accompanimentAnother diversification strategy is to extend ones existing business into new markets. As can be seen in the Ansoff matrix (appendix 2), the market extension (Jewell, 2000) is when the existing product is introduced in some new market. This is another extension strategy that the Russian Standard brand was taking into consideration, i.e. extending its vodka into the US market. The benefits of market extension include profitability, an opportunity to reap economies of scale as the basic product will remain the same and growth of business and operations (VanAuken, 2011). Whereas, the market extension process may cause difficulties for the existing firm, because the new market may be completely different from what the firm has been working in initially. An in depth analysis of the potential market, information of the competitors and consumers, legal regulations, economic and social environment, all are required before the extension may be made. An entirely new marketing mix is required for the same product for it to be introduced in a new market. If the product is launched in the new market with the same marketing mix, then the probability of its success may be reduced considerably. This is because, consumers in each market have distinct requirements and the social, economic and legal situation is also different from the existing market. Moreover, the potential market may already be saturated with competition, as is the case with the US market for Vodka (Sahani, 2008). The US market already has a number of well positioned, distinct local and foreign brands. Each of the brands available in the market is distinct in its own way, i.e. each has a specific segment of the market that it is very well catering to. Therefore, it can be said that introducing the Russian Standard Vodka in the US ma rket is a difficult task, however with the quality product that it has, it may as well be successful to grasp a section of the market. In order to do this, a new marketing mix will be required for the Russian Standard Vodka to be successful in the US.The Russian Standard Vodka in the US marketThe Russian Standard Vodka was hugely successful in Russia not just because of its quality, but also its appeal to the nationalist sense in Russia along with its privileged distributional channels. These are the attributes of the Russian Standard Vodka that may not be present when the vodka is introduced in the US market. The US market which is todays largest consumer of vodka, is already very saturated in terms of premium vodka brands. The consumers will not be attracted to the brand merely because of its Russian origin, nor will the brand be able to acquire advantaged distribution channels (Sahani, 2008). Also considering the fact that the relationship between the two countries have always be en on a verge of disagreements (Graham, 2008), this can act as creating a certain biasness for the origin of the brand. Based on the market analysis the super premium to premium segment already includes a lot of imported brands. For Russian Standard to create its space the super premium segment will have a benefit in terms of no competition from local brands, since the super premium segment only includes the imported variety. So if Russian Standard vodka changes its market strategy they can be noticeable in the US market. Change in the strategy will have to be emphasized in new and creative ideas of marketing and advertising, for this purpose it is very inherent for the Russian Standard management to carefully study the US market, understand what the customers need and want, and what does the other vodka brands offer them, whether is there any loopholes or any banquet between the customer requirement and brands offers and if Russian Standard vodka can overcome that gap. The Americ an market is completely different from the Russian market, therefore Russian standard faces a great challenge in first capturing the attention of the American and consumers and then providing them with a better vodka than its competitors. The Russian Standard vodka can be launched in US market, but for a successful launching a lot of literature review and planning is required. From the discussion above it can be said easily that the Russian Standard will have to adapt to the US market to make their space. Many aspects of the Russian Standard vodka advertising and management campaign will plays vital role, among which pricing is the most crucial of all. The price should be appropriate enough to capture the attention of the Americans and maintain class as well. The quality of the Russian Brand vodka will ensure brand loyalty from the customers, but the real challenge is faced in actually making space in already so brand crowded market of the vodka in the US.The Russian Standard Vodka marketing mix for the US market will have to have a significant media campaign as well. This is because, all other competing brands in US have noteworthy amounts of money spent on advertisement, and are using user profiling (associating celebrities to add value to the brand) to their advantage. This is one place, where the Russian Standard Vodka will have to focus to establish a brand image that will appeal to the respective consumers. With the current scenario going pretty well for Russian Standard at home a global impact will add to the equity of the brand. As far as the image and global inconsistency is concerned in order to venture into a foreign market the characteristics essential be understood. Since the US is a big market and the people are very accustomed to freedom and rationality Russian Standard will have to adapt to the culture in order to create the brand image (Deresky, 2006). This might impact global consistency of the brand but in order for it to be associated excl usively to Russia the Russian Standard brand has to be put up as a brand for the elite. One the brand recognition will be spontaneous and second it will enjoy cost effective global positioning (Sahani, 2008). As the current situation of the brand is leading in the Russian Market the intervention in the US market will not be a wrong decision.Another aspect in consideration with the adaptation to the US market involves the brand name Russian standard itself (Deresky, 2006). This can have a positive as well as a negative impact while branding in US. The word Russian associates the Russian traditions with the brand. This can impact in the unique positioning in imported vodkas market. The name will give the product a Russian trait and the market does consist of people inspired more by brands with foreign attribute associated to them. However, the market also consists of people who can be biased in terms of foreign associations. Since Russia has been on major disagreement terms with US in history, some sort of biasness or stereotyping might result in the undermining of the brand (Graham, 2008).Launching Russian Standard Brand vodka in the United State would be challenging but not entirely an impossible job. With change in strategies and with new concepts of brand equity that will be according to the US markets, the Russian Standard Brand may be able to make their space in the strong world of vodka in the United States.ConclusionTherefore keeping these aspects in mind the venture into the US market can be risky at some points since it is the largest vodka market in the world. On the other hand it can also provide Russian Standard the global position it is looking for. It will add to the equity at home and in other markets it plans to venture into. The loyalty will increase and so will the company reap economies of scale by pricing it in the super premium market.

Being Christian: Living For God

beingness Christian Living For paragonIntroductionChristianity is the religion that follows the teachings of deliverer Christ, by dint of the sacred bran-news. The duration of the last seven hebdomads pack taught me a lot to a greater extent about Christianity and what it means to be a Christian. I do proclaim to be a Christian, and I was saved in November of 2008. I defy always been in church my entire look, and my father and grandfather are both preachers. During this family I have learned a lot, but I would like to highlight three of my favorite topics in writing. The topic I will converse first is if Jesus claimed to be God. Secondly I will talk about the reasons it does matter how a Christian lives their life. Lastly I will treat whether or not Jesus needed to be born of a virgin. segmentation One- Did Jesus claim to be God?Jesus was never in reality quoted in the Bible saying the words I am God. But, that does not mean he did not claim to be God. Jesus said in John 1030. I and the Father are one. Jesus receives worship many times in the scripture. If Jesus were not God he would have told people to not worship him, or stop worshipping him. Also, if Jesus were not God his death would not be abundant enough to pay for the sins of you and me. A human being could not pay the penalty required for sin against a boundless God. Only God could take on the sins of the world, die and be resurrected on the third day, proving His victory over sin and death. Jesus was referred to as many different names throughout the Bible. He was called Master, Savior, Messiah, Alpha, Omega, The Good Shepard, and The Lamb of God just to name a few. I chose to write about this topic simply because, some people do not k instantly or hear that Jesus and God are one in the same. Some people believe that Jesus is the Son of God, but not necessarily the same being. This was therefore one of my favorite subjects to learn about during this course because I have never really thou ght about and researched the many reasons wherefore Jesus is God.Section Two- If a person is a Christian, does it matter how they live their life?Being a Christian means you are living for God. It most definitely matters how a Christian lives his or her life. To be a good Christian there are several things you should practice. The Bible is Gods word inspired through Him. Reading the Bible daily to help better understand the word and may answer many questions you may have as you try to live a life pleasing to God. A Christian should pray daily and praise God for who He is and what He has done in your life. Learn to listen to the Holy Spirit, and permit it teach, guide, and strengthen you in times of need. Attend church regularly to worship him and grow as a Christian. When you receive Jesus Christ as your individualized Savior, you begin a relationship not only with him, but with other Christians as well. All Christians need to learn how to deal with temptation. Temptation is a i nfract of life. The Bible says, Watch and pray so that you will not fall into temptation. The spirit is willing, but the body is weak (Mathew 2641). Christians should be prepared for temptation, through prayer and your knowledge of Gods word. All Christians sin, but you must ask for Gods forgiveness for your sins. To me the most important aspect of living a Christian life is to signalise others about Jesus. Letting others know about Christ through your words and actions is the only way some people may hear about Christ. The more people we witness to and tell about Jesus, the more souls we will be winning for Christ. I know I am a fairly new Christian and have only been saved for about two and a half years now, but through this course I have now learned more about how to serve God in the best way possible that is most pleasing to him.Section Three- Did Jesus need to be born of a virgin?I do think that yes, it was very imperative that Jesus be born of a virgin. Jesus drive home was a miracle. It is not normally possible for a woman to conceive a child being a virgin. Jesus was conceived by the Holt Spirit, not by man. Jesus had to be born of the most humble beings to carry out His great task. He was conceived out of wedlock, born in a stable, and placed in a feeding trough for a bed. The astounding birth is definite proof that Jesus is the Messiah and that He is the Son of God. I think the virgin birth of Jesus is if not the most important, but one of the most important parts of the Bible. If Jesus had not been born of a virgin, He could not have died on the cross to save us from our sins. I think it is absolutely amazing how someone could be born a virgin birth, and that is exactly why this is one of my favorite topics of the course, simply because it is just so miraculous.ConclusionTo say this course has taught me a lot about Christianity is an understatement. I have learned so frequently more than I ever thought I would, and actually enjoyed doing so. It i s not often someone says they enjoy the readings and doing the assignments for a course, defiantly not me at least. I would say the one aspect that I enjoyed most about this course was the study guides. I would go through all of the readings every week almost like a scavenger hunt, and get excited every time I reached one of the answers. It was also very beneficial in preparing for the dissimilar quizzes and exams. I do not think I have ever said I actually enjoyed a college course, but I truthfully enjoyed this course. Being a Christian I think it is fun to learn more about the history and different stories about Jesus. It makes not seem so much like school work, when you can actually relate to it so much.THEO 104 Course wallpaper Grading Scale(include as the last page of your paper)PossiblePointsPoints reliableContent Does the paper cover the subject as thoroughly as possible? Are three topics covered? Does it demonstrate a personal correspondence of the subject?80Introduction Paper has an introductory paragraph20Structure Did student provide headings for each section?10Conclusion Paper is given a concluding paragraph20Spelling/Grammar40Grading Rubric Is this page provided as the last page of the paper?10Format Is the paper 12 point, Times New Roman font and one-inch margins, double-spaced20Comments from InstructorTotalScore200

Assistive Technology On Disabled Students Impact Education Essay

Assistive Technology On Disabled Students Impact Education EssayAbstractThis ask proposes to delay the dissemble of Assistive Technology (AT) on disenable students in siemens Afri screwing higher(prenominal)(prenominal) institutions. The alter people in any society are gener exclusivelyy facing many drain quandaries, including physical, emotional and physiological degradation. As a result, empowering people with disabilities to realize their self-esteem as well as enhance their skilling and employability represents an disporting and challenging task to government, industry, interest groups and individuals worldwide. However, the emerging assistive technology provides a unique opportunity to alleviate the challenges of people with disabilities. Exploiting this novel technology, our current goal is to determine the reach of AT on disenable students in southwestern African higher institutions. Randomized control group pre-test and post-test experimental design will be spen dd for impact determination. Cronbach of import will be employ to measure the reliability of the data solicited from participating students in a kind of democratic survey. Bootstrapping statistics will be used to prove the result of the experimental design and correlation will be used to discover relationship between data samples. As a case battleground, we would equal to validate our design exploitation randomly selected students from University of Pretoria, Tshwane University of Technology and University of Witwatersrand, which due to their closeness to the questioners makes the view cost-effective. We are hopeful that our design would be systemic enough to be easily extrapolated into other institutions. The expected contributions of this learn are to (a) explore different types of AT available to intensify students, (b) determine the drug user-friendliness of the AT, (c) compare the performance of disenable students with non- disenable peers and (d) determine the im pact of AT on disabled students in southeastern African higher institutions.Keywords Assistive Technology, disabilities, South Africa, disabled students1. IntroductionThe disabled people in any part of the world are generally facing many debilitating quandaries and they are not experiencing the kind of comfort, dexterity and optimism that most non-disabled people enjoy. The snatch of people with disabilities, continuous to insistently increase due to high rate of accidents, natural disasters, diseases and increasing consequence of aging people. For instance, disabled people in South Africa fib for 5% (2255982) of the total population (Statistics South Africa, 2001), which significantly outgrows the previous statistics of (please supply previous statistics.) and in many parts of the world, the story is sympathetic. As a result, the impact of having some more people with disabilities in our society than ever before is immeasurable. The South African government has embarked on en couraging initiatives to brace more disabled South Africans obtain formal education as a way to provide succour so that disabled people are break in empowered in the society. For standard, the Ministry of Education improvises that South African schools should provide AT servicings and equipments for disabled students to enable a balanced (free and appropriate) public education. These initiatives make the use of AT practically relevant in our schools be it higher or lower institutions of eruditeness.An emerging AT is any mobile pull or understructure that can be used to maintain or improve the capabilities of individuals with disabilities (IDEA, 1990). With careful planning and guidance, the vast number of AT devices and software can be potentially beneficial to disabled students (Duhaney Duhaney, 2000). AT can enable people who are suffering from a wide range of natural disabilities to enjoy more palmy lives. These technologies are being used at home, schools, work places a nd also in communities as a whole by disabled people (Howell, 1996). The use of AT is allowing people with disabilities to be more independent, productive, self-confident and for them to easily integrate into the mainstream society. The technology, for example, can enable a student with physically impaired hands or fortify to be able to operate a computer with a switch or an onscreen keyboard, a mute student to communicate using a device that speaks and a student who cannot walk can be assisted to do so with specialised mechanical devices (Mirenda, 2001).As a result, the impact of AT on disable students in South Africa is undoubtedly enormous. Moreover, not only is AT beneficial for teaching and learning purpose, the living style of disabled students can be greatly improved socially by allowing them, for instance to play games and communicate fluently. However, many issues and obstacles such as lack of AT knowledge, training, funding, poor coordination between service providers and technology developers as well as fear of these technologies are hindering the successful application of AT in the society at large. That is why this study proposes to evaluate the impact of AT on disable students in South African higher institutions.1.1. Problem Statement and Research QuestionsToday, the greatest challenge confronting the South African students with disabilities is to smoothly integrate into the society, participate in a competitive educational system and be equipped for the professional economic world. A number of emerging technologies assistive and adaptive have been developed to cater for disabled students. But, very little literature has been written about these novel technologies. Additionally, the evaluation of their impact on the end-users has also not been widely reported. One way to ensure best outcomes for disabled students in South Africa would be to evaluate the impact of AT on these students. To do so, different types of AT would have to be identified and equal opportunities would have be given to disabled and non-disabled students to compete. Thus, a participatory look is necessary to determine the impact of AT on disabled students in South Africa.The main investigate question to act upon in this study is what is the impact of AT on disabled students in South Africa?To answer this question satisfactorily, first it is important to identify various AT available and determine their contributions towards meliorate the faculty member performance of disabled students in South Africa. As result, following research sub-questions will be squarely addressed in order to solve the main research question.What are the different types of AT are available to disabled students?How user friendly are the available AT to disabled students?Does AT smoothly integrate disabled and non-disabled students?Does the use of AT improves the academic performance of disabled students?How is AT used by disabled students to facilitate social networking?Wha t turn is AT playing in the life of disabled students?1.2. Goals and Objectives of the StudyThe core goal of this study to determine the impact of Assistive Technology (AT) on disabled students in South African higher institutions. This could help to uncover some unresolved issues introduced by disabled students on the impact of AT in their learning environments. This goal will be accomplished by implementing the following primary objectives.To identify different types of AT that are available to disabled students in South African higher institutions.To determine the user-friendliness of the available AT to disabled students in South African higher institutions.To determine whether the use of AT smoothly integrates disabled students with non-disabled students.To determine whether the use of the AT improves academic performance of disabled students in South African higher institutions.To determine how is AT used by disabled students to facilitate social networking.To determine the i nfluence that AT is playing in the life of disabled students?1.3. Expected DeliverablesWithin a 2 year run across leading to an award of MTec degree, it is important to ensure that there are clear expectations for what can be delivered in these timescales. We hope to deliver the following.A comprehensive account of disabled students learning experiences and a clear documentation of the impact of AT on disabled students.A set of recommendations for practitioners, game staff, institutional managers and program developers on ways to manage the challenges of disabled students in the society.2. Literature ReviewMost of the recent literature focusing on the impact of ICT on students in Universities across the world can be classified into tierce sourcesLiterature and case studies that have been developed from publicly funded studies to determine the impact of AT in higher education exist in academic domains and are mostly inform of case studies (e.g. Skills for Access, DART, ALERT).Oth er studies that support this include Seale(2006).Research studies that have explored the general education experiences of disabled students exist in both academic and non-academic domains (e.g. BBC, OUCH, SKILL). Other studies that support this include (Mortimer Crosier, 2006), Shelving et al. 2004 and (Fuller et al. 2004).Research studies that have explored the specific e-learning experiences of disabled students Have generally been conducted in the UK,an example of this is Draffan et al. (2007) in a survey of the use of and satisfaction with AT by disabled students in UK higher institutions. Another survey by Cobham et al. (2001) also time-tested to explain the specific experiences of disabled students when using AT.The important conclusion from these studies is whether their findings are true for all students, especially the disabled students who may requisite emerging technology such as AT effective learning?The unique novelty of this study in relation to these studies listed above are abvious.With the use of participatory research methods, this study shall (a) be a voice for the disabled students (b) get raw (first hand) information from the uses themselves. This enables to answer the paradigm of Nothing about me, without me since the users are involved in every phase of this study. The important conclusion from these studies is whether their findings are true for all students, especially the disabled students who may need emerging technology such as AT effective learning?In particular, some of the most significant change in the education of students with disabilities in South Africa has been the initiative to adapt the inclusive education theory into their education system (Patton, 1992). This form of initiative is mainly a collaborative setting that includes a content specialist paired with a learning specialist and then leads to sharing of the teaching responsibilities, which will later benefit the education of all students. The use of inclusive edu cation may change from one institution to other, but it clearly indicates that it is extremely important as enabler for students to achieve their ultimate educational goals. The rapid developments in innovative ICT infrastructure, particularly in the field of AT rekindles the hope and aspiration for those who have so long been deprived of opportunities with which life has burdened them visual impairment, physical disability, hearing impairment and parley impairments (Levin Scharffenberger, 1990). More importantly, disability is being recognized as a social construct created by ability-oriented and ability-dominated environments.Traditional methods for studying the impacts of AT on disabled students in South African higher education includes (a) interviews, (b) questionnaire surveys and (c) focus groups. However, in recent time, there has been a need to develop methods and practices that enable the student voice to be more focus on AT studies (Levin Scharffenberger, 1990). However , it should be clarified that efforts to include disabled students in studies of the impact of AT in the learning environments may need new alternative methods besides the traditional methods. Researcher can draw their learner-centred AT research studies from two related filed methods to analyse the impact of AT on disabled students in universities, these include (a) participatory design and (b) participatory research. These methods are commonly used for designing AT and to incorporate the related fields of user-centred design, co-design and inclusive design (Hanson, et al., 2007). Participatory design according was defined as the involvement of disabled students throughout the entire phases of the study (Hanson et al. 2007). This study involves (a) working directly with the disabled students to fully participate in the study from phase one throughout to last phase, (b) involving the real disabled students in their real contexts, ignoring window dressing to honor the deficiencies o f their school secret, (c) a continuous cycle of development and evaluation phases until both the researcher and research participants (disabled student in this case) reach an agree solution, (d) dual elaboration between participants (disabled students) and designers in development of key AT methodologies. The benefits of participatory design methods are obvious when researching intensive study on the disabled students and how they use these technologies in daily activities (Davies et al. 2004). The strong in-depth analysis offered by such methods appears to be highly applicable to research studies focusing on hearing the student voice.This study, therefore nominates participatory methods to be used to explore the impact of AT on disabled students in three higher education institutions in South Africa, taking three universities (a) University of Pretoria, (b) University of Witwatersrand and (c) Tshwane University of Technology as a case study. This study advocates that there is the need for research to be written from the disabled students perspective and that is why participatory research is an appropriate approach for this study. Although most of the educators in south Africa are trying to make sure that the disabled students use the same technology as non-disabled, it has been laboured for the disabled students to deal with the fact that most of the software being developed do not accommodate the aspect of inclusive education and design for all (Fischer, 1995).Research Design and MethodologyThe methodology of this study will try to demonstrate how the use of participatory methods of research will be used to yield how the goals and objectives and problems questions of this study were meant. The most common forms of participatory methods are by use of interview plus, questionnaires and focus groups.The first objective (to identify different types of AT that are available to disabled students in South African higher institutions.), this study shall design a template of various AT from different literature study on AT. This AT template is then presented to the research participants (disabled students) to choose what are the different types of assistive technologies they are currently using.The second objectives (to determine the user-friendliness of the available AT to disabled students in South African higher institutions), this study proposes to include in the questionnaire a question that enables the disabled students to select one option from 1-10 how user friendly they think the AT they are using are. The higher the number, the more use-friendly that participant palpates about that AT.The third objective (to determine whether the use of the AT improves academic performance of disabled students in South African higher institutions), this study proposes, after ethical approval has been granted from the various university, this study shall ask the University political science to provide academic transcripts of the research participa nts, to see if using these ATs have helped them improve on their academics.The fourth objective (to determine how is AT used by disabled students to facilitate social networking), this study proposes with the use of a questionnaire and interview plus, the research participants will be asked to choose or list the social networks that they are using at that current state and how much easier ATs have helped these students while using these social networks.The fifth objective (to determine the influence that AT is playing in the life of disabled students), this study proposes to have a controlled and experimental sample of participants. Since the South African government encourages the use of inclusive design, most of the ATs are used by both the disabled students and their non-disabled peers. During the interviews and answering of questionnaire, the research participants shall be asked to list how they feel ATs have helped them both negative and positive responses shall be encouraged. Thus study will encourage these participants to even include non-academic influences of ATs on them.The focus group and interview plus shall be mainly used when the participants and answering to the questionnaire. These forms of participatory research methods shall also be used to enable the research participants to provide any additional information that they feel that this study might have left out.This study shall during the first focus group meeting provide each research participant with the proposed questions that this study intends to use. Each participant shall be asked to first tick which questions they feel are relevant to this study. Using an excel sheet, every question shall be listed in one column and another column showing how many students have chosen a particular question. This number is then divided by the total number of research participants to determine the mean score. The higher the mean score, the more relevant a question is to this study. The same format shall be used when deterring the best relevant data collection ray of light to use. These mean scores can also be classified as alpha scores.3.1 Overview of data collection toolsThe data collection tools that will be used in this project comprise of (a) interview plus (b) questionnaire and (c) focus groups. The use of these tools is not unique to research that uses a participatory approach several general studies of disabled students in higher education have employed these methods. However, what is unique about the use of these data collection tools in this study is that date influenced the nature and focus of each tool4. find Plan4.1 Summarised Project PlanWORKPACKAGESMarchAprilMayJuneJulyAugust kinfolkOctoberNovemberStartup/Project training converseQuestionnaireStudent recruitment conformation 1 all inclusivePhase 2 purposive entropy collectionData Analysis evaluation /ReportingTable 1Project Plan4.2 Master Project PlanWork package and activityOutputsStart dateEnd DateWORKPACKAG E 1 Startup/Project PlanningObjective To provide project management for the project1. Produce project plan, workpackages, and dissemination plan.march on-going2.Reading of project materialGathering literature from program library and internetMarchOngoing2. Choose of University to useList of UniversityMarchMarch3. Write Chapter OnePresentation of ProposalMarchJuneWORKPACKAGE 2 CommunicationObjective Maintain communication with Cordinator, and outside(a) interested partiesTeam Communication with CordinatorMinutes of meetings/emails weeklyMarchOngoingAcademic and Student Services faculty University ofMinutes of meetings/emails weeklyMarchOngoingExternal interested parties (Disability South Africa)Minutes of meetings/emails weeklyMarchOngoingFocus GroupsMinutes of meetings/emails weeklyJulyOngoingWORKPACKAGE QuestionnaireObjective Develop questions that will answer the Goals and ObjectivesDevelopement of Assisitve Technology Types QuestionnaireQuestionaireMayMayDevelopement of Goals and Objectives related questionsQuestionnaireMayJuneRevised Chapter OneHand in Research Proposal(Chapter One)JuneJulyWORKPACKAGE 3 disabled Student recruitment Phase 1 all inclusiveObjective Participation of max available of disabled studentsStudent Services support and Ethics CommitteAcceptance of outline questions and support of projectJulyJuly(Re)formulate interview questions with disabled studentsPilot / Questionnaire acceptable to participants and evaluation of changes made.JulyAugustData Analysis from initial questionnaires and advert with students from Phase 1Analysis and report on outcomes of initial questionnaire, e-mails and discussions with students.AugustAugustWORKPACKAGE 4 Phase 2 purposiveObjective Recruitment of students who agreed to participate during Phase 1Participatory research of methodology initial discussions,on-going evaluation and implementationAnalysis and report on MethodologiesAugustSeptemberInterviews/ participation/development of artefactsAnal ysis of interviews summary reportSeptemberSeptemberWORKPACKAGE 5 Data collectionObjective Systematic Storage and re-formatting of dataCollection of Data from participantsRaw data available to teamSeptemberSeptemberAccessible Multimedia artefactsData available to team with captions, text descriptions, etc.SeptemberSeptemberWORKPACKAGE 6 Data AnalysisObjective Evaluation of all the data and other artefacts collectedAnalysis of interview data from Phase 2lineation of transcripts accepted by individual participantSeptemberOctoberAnalysis of all artefacts provided by participantsAgreement with participants, as to which artefacts are used for dissemination.OcotoberOctoberAnalysis of all external the data gathered in relation to the project.Agreement with team as to inclusion of external data relating to the project e.g. accessibility guidelines etc.OctoberOctoberWORKPACKAGE 7 Evaluation /ReportingObjective Evaluation of methodologies used and completion of rise and final reportsProgress reportDraft to Advisory Group and Team Itemised report of progress to dateOctoberNovemberFinal evaluation of the questions used and Research Question ReportDraft summary report detailing how the research questions have been addressed and draftsmanship out lessons learned from the particular institutional contextOctoberNovemberMethodology Critique and analysisDraft report of a critique of the chosen methodologyNovemberNovemberRecommendations/Guidelines on impact of the use of Assistive TechnologiesDraft recommendations and guidance for practitioners, support staff, institutional managers, learners, content providers, instructional designers, technical and program developersNovemberNovemberFINAL THESISHand in final research paperNovemberNovemberTable 2Master Project Plan showing the activities that will be involved

Essay --

1.Ambition is the most shown theme in Macbeth. In the recital it shows how ambition run right through Macbeth and Lady Macbeth, when they try completely change themselves to fulfil this urge for ambition. For example Lady Macbeth was very ambitious when she says, Come, you liven up that tend on mortal thoughts, unsex me here, and match me from the toe top full of the direst cruelty. Make thick my blood.2.Macbeth tragic flaw was his need to have power, spring ambition, and being too naive. He never thought around the consequences of killing Duncan and all of his other actions. His need for power led him to kill innocent state to protect himself and his power in the play.3.One reason is because Macbeth was caused to kill Duncan because of his ambition. He was so determined on becoming king that he was ready to do anything to get the top of the throne. The other reason is that the three witches told him that he would be get along with the thane of Cawdoor and would then become th e king. When he became the thane of Cawdoor, he thought that all the things that the witches said would come true, so he killed Duncan because he wanted it to become true. An example from the book is when he said, I have no spur to prick the sides of my intent still vaulting ambition.4.Malcolms characteristics are used to really show Macbeths negative qualities. In Act IV, Malcolm and Macduff are speak about the fall of Macbeth. Malcolm admits to Macduff that he has his own sins and worries about his ability to carry the crown as well as his father did, when he says, It is myself I mean in whom I know All the particulars of wrong-doing so grafted That, when they shall be opend, black Macbeth Will seem as pure as snow, and the poor state Esteem him as a lamb, being... ...al thoughts unsex me here, And fill me from the crown to the toe top full Of direst cruelty11.All sympathy goes out the window for Macbeth when he decides to kill Banquo and his family, because it was very unneces sary, he was now fetching away innocent lives. An example from the play is when he says, For the plan to work perfectly, you must kill both Banquo and his son, Fleance, who keeps him company. Getting rid of Fleance is as important to me as knocking off Banquo.12.One internal is his trouble with his conscience about the murder of Duncan. He could not decide whether he should murder him in point to get the crown. One external is when Macbeth is hallucinating while awaiting Lady Macbeths signal the tolling of a bell to proceed with the plan to murder Duncan. Macbeths external conflict is if he should let the tolling of her bell decide his fate for him.

Copyrights And Patents :: essays research papers

Everyday telephone circuites provide the world with products and services. plurality in general are expert not self-sufficient. Who has time to make their own clothes, own meals,clean their own house, or even watch their own kids? instantlys every growing business world and advancements in technology make it extremely easy to obtain anything one could ever desire provided they consider the money to buy it. Many peck gained great success and wealth from their original product and business ideas. People have alsogained great wealth from espousal, thieving or adapting from one original idea.The legal age of copying and fraud involves software and clothing items.(Edwards6) One aspect of this is known as bootlegging. this is where someone copies a program, CD, performance, etc., and sells it on the streets. According to Mike Edwards of the foreign Federation of the Phonographic Industry claims that world wide CD piracy accounts for 6.5% of the industries annual sales. A various approach to borrowing ones idea doesnt nessacarily copythe product. Instead it involves misleading the consumer. As in one case, the Miller Brewing Company developed a sensitive beer with a label similar to Annheuser Buschs, who is shortly the number one brewer in America. The new brew was aimed at taking away sales from the mogul of Beers. (Melcher 37)Logos are also oft copied. A logo is defined as an advertising symbol or message that represents a product or a service. In one case, OJ Simpson has concur to share marketing rights with the Florida Department of Citrus to use his initial in connection with orange juice. (Wells 1) Materials can be illegally duplicated in many different ways. This includes everything sharing software, to copying CDs, to illegal sweatshops. Commercial goodshave either patents which are supposed to protect them from illegal duplication. digital technology is becoming a galactic problem for graphic artists who are trying to protect their creations. Scanners have made it very easy to duplicate images instantly. The designer must apply for a copyright in order to be able to sue for fraud. Images that are not copyrighted are in the humans domain. Also, copyrights expire 50 years after thecreators death. (Baer 163)China plays a major role in copyright piracy. Officials estimate that China exports about $827 million dollars a year of imposter products. An example of this is shampoo with a familiar American brand label, but containing different ingredients than the US versions.Copyrights And Patents essays research papersEveryday businesses provide the world with products and services. People in general are just not self-sufficient. Who has time to make their own clothes, own meals,clean their own house, or even watch their own kids? Todays every growing business world and advancements in technology make it extremely easy to obtain anything one could ever desire provided they have the money to buy it. Many people gained grea t success and wealth from their original product and business ideas. People have alsogained great wealth from borrowing, stealing or adapting from one original idea.The majority of copying and fraud involves software and clothing items.(Edwards6) One aspect of this is known as bootlegging. this is where someone copies a program, CD, performance, etc., and sells it on the streets. According to Mike Edwards of the International Federation of the Phonographic Industry claims that world wide CD piracy accounts for 6.5% of the industries annual sales. A different approach to borrowing ones idea doesnt nessacarily copythe product. Instead it involves misleading the consumer. As in one case, the Miller Brewing Company developed a new beer with a label similar to Annheuser Buschs, who is currently the number one brewer in America. The new brew was aimed at taking away sales from the King of Beers. (Melcher 37)Logos are also often copied. A logo is defined as an advertising symbol or message that represents a product or a service. In one case, OJ Simpson has agreed to share marketing rights with the Florida Department of Citrus to use his initial in connection with orange juice. (Wells 1) Materials can be illegally duplicated in many different ways. This includes everything sharing software, to copying CDs, to illegal sweatshops. Commercial goodshave either patents which are supposed to protect them from illegal duplication. Digital technology is becoming a big problem for graphic artists who are trying to protect their creations. Scanners have made it very easy to duplicate images instantly. The creator must apply for a copyright in order to be able to sue for fraud. Images that are not copyrighted are in the public domain. Also, copyrights expire 50 years after thecreators death. (Baer 163)China plays a major role in copyright piracy. Officials estimate that China exports about $827 million dollars a year of impostor products. An example of this is shampoo with a fa miliar American brand label, but containing different ingredients than the US versions.

Heart of Darkness :: essays research papers

The Horror of ManJoseph Conrads Heart of Darkness is a tale of two work force who work for an ivory company in the heart of Africa. The two manpower, Marlow and Kurtz, come to see the horror that hides behind the trappings of civilization and every day life, the professedly darkness within all mankind. Characterization, symbolism, and tone are important in Joseph Conrads construction of the main idea behind the Heart of Darkness. The motive uses those things and more to build up the main Idea behind the story and make it evident to the reader.Both Marlow and Kurtz can be seen as the main casing in the story and for the story to be effective as a whole both have to exist. The author develops the character of these two men concurrently even though Marlow does not come in contact with Kurtz until towards the very end of the story. The author builds up the characteristics of Marlow and Kurtz throughout the story so the reader knows that these men are like most people in their think ing, the reader then can see that Marlow and Kurtz are normal respectable people. The story is seen through Marlow, notwithstanding the focus throughought the story is upon Kurtz almost from the moment Marlow reaches the first station in Africa. Kurtz character really begins to take shape about the time Marlow reaches the central station, he becomes known as an exceptional man, of the greatest importance. The reader sees the ambition that drives the man through the words of others. Even after Kurtzs remnant, when Marlow tells Kurtzs fianc of his death he lies to her about him because the truth would have been to dark- to dark altogether(224). The reader can see that Marlow still thought highly of the man and his character though, Marlow entirely knew what lurked beneath the surface of this man. The reader sees that see the Marlow himself as being a respected man the worst that could be said of him was that he did not represent his classMarlow was not the typical seaman(165). Wher ever Marlow went he heard of Kurtz and Marlow was excited to meet the man, it almost became his goal. This can be seen when Marlow has gotten the steamboat penny-pinching to the camp that Kurtz was at and the natives attacked, the manager comments And by the way, I suppose Mr.

changing self, context in song lyrics Essay example -- essays research

Text title Change You Or Change Me Source/ reckon Medium Rap songComposer Fabolous Purpose The main purpose of the text is indeed to entertain the listener in any way possible whether it be enjoying fabs witty punch lines or being able to relate to the issues present. Another purpose suggested is to relate with the composer (Fabolous) and gain knowledge of the occurrences experienced by the composer e/g racism or incidents in the ara . Fabolous says I want to bring you in, and let you see my world looking through my eyes. think Audience Many features in the text suggest that the intended audience are Other African Americans as he uses the term nigger which is by and large used when talking to other African Americans. General rap followers and fans that appeal to fabs music and Other similar Socio economic groups are intended to listen as they may appeal and find similarities in the issues and feelings raised such as predjudice. Fab states in an interview with MTV that On this alb um, Im relating to the listeners by sharing experiences with people who come from the places where Im from.Relevance to changing self In the first verse of Change me or change you the rapper feels that he doesnt stand out and he conforms to his social status by stating I aint never seacoast down a bad pole he feels no reason to change I never snitch, and go hide in a blackleg hole. There is a hint of change happening around him same girls that didnt seem like theyd lov...